Rollings Funeral Service Merges with Vineyard Capital to Accelerate Growth in Funeral Service Industry

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Rollings Funeral Service Merges with Vineyard Capital to Accelerate Growth in Funeral Service Industry

Rollings Funeral Service, a leading operator of funeral service businesses across 17 states, today announced its merger with Vineyard Capital, marking a significant milestone in the company’s journey. Founded in 2001 by Greg Rollings and Debbie Rollings, Rollings Funeral Service has grown under their leadership to become one of the largest and most esteemed private funeral service providers in the United States.

The merger brings together Rollings Funeral Service’s extensive network of 80 funeral service businesses with Vineyard Capital’s strategic vision and resources, positioning the combined entity for continued growth and industry leadership. Greg Rollings will continue as Chairman of Rollings Funeral Service and will also join Vineyard Capital’s leadership team, where he will play a pivotal role in driving the company’s expansion efforts in the funeral service sector.   Vineyard’s combined funeral service portfolio now exceeds 130 locations nationwide.

Jeff Boutwell, CEO of Vineyard Capital, expressed his enthusiasm about the merger, stating, “I couldn’t be more excited to join forces with Greg Rollings, whom I have known and respected as a friend for almost 25 years. Rollings Funeral Service has built a reputation for excellence and compassion, and we are thrilled to integrate their expertise into Vineyard Capital.”

Greg Rollings shared his perspective on the merger, highlighting Vineyard Capital’s commitment to culture and sustainable growth within the funeral service industry. “I have tremendous respect for Vineyard Capital and their deep appreciation for funeral service professionals and the unique dynamics of our industry,” said Rollings. “I am confident that merging with Vineyard Capital is the right path forward for our company. I am excited about the opportunities that lie ahead and our continued growth together.”

Vineyard Capital is a private investment group and is structured as permanent capital which differs substantially from public and private equity groups.

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