Rollings Funeral Service Announces Significant Investment from Vineyard Capital
Rollings Funeral Service, a leading operator of funeral service businesses across 17 states, today announced a significant investment from Vineyard Capital, marking an important milestone in the company’s continued growth and long-term strategy. Founded in 2001 by Greg Rollings and Debbie Rollings, Rollings Funeral Service has grown under their leadership into one of the largest and most respected privately owned funeral service operators in the United States.
The investment deepens the longstanding partnership between Rollings Funeral Service and Vineyard Capital and provides additional resources to support organic growth, acquisitions, and operational excellence across Rollings’ network of more than 80 funeral service businesses. As part of the transaction, Rollings Funeral Service will continue to operate independently under its existing leadership and brand, while benefiting from Vineyard Capital’s permanent-capital structure and strategic support.
Greg Rollings will continue to serve as Chairman of Rollings Funeral Service and will also join Vineyard Capital’s leadership team, where he will contribute his industry expertise and play a key role in supporting the growth of Vineyard’s broader funeral service portfolio. Following the investment, Vineyard Capital’s affiliated funeral service platform now exceeds 130 locations nationwide.
Jeff Boutwell, Managing Member of Vineyard Capital, commented, “I couldn’t be more excited to expand our partnership with Greg Rollings, whom I’ve known and respected for nearly 25 years. Rollings Funeral Service has built an exceptional organization grounded in service, culture, and operational excellence. This investment reflects our confidence in Greg and his team and our shared commitment to thoughtful, long-term growth in funeral service.”
Greg Rollings added, “Vineyard Capital has a deep understanding of funeral service and a genuine respect for the professionals who serve families every day. Their permanent-capital approach and emphasis on culture align closely with our values. I’m excited to build on our partnership with Vineyard and continue growing Rollings Funeral Service in a way that honors our people, our communities, and our long-term vision.”
Vineyard Capital is a permanent-capital investment platform that partners with founder-led and management-driven businesses, providing growth capital while allowing companies to remain privately held and operationally independent.
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